https://gira.org.au/research GIRA - Research en Fri, 17 Apr 2026 05:13:15 GMT 2026-04-17T05:13:15Z en https://gira.org.au/research/future-of-smart-infrastructure-trends-to-watch <div class="hs-featured-image-wrapper"> <a href="https://gira.org.au/research/future-of-smart-infrastructure-trends-to-watch" title="" class="hs-featured-image-link"> <img src="https://gira.org.au/hubfs/20260313_181929.jpg" alt="Future of Smart Infrastructure: Trends to Watch" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Marketing attribution has long been the holy grail of performance measurement. Yet despite decades of effort, most teams still rely on rudimentary last-touch or first-touch models that dramatically misallocate credit across their marketing channels.</p> <div class="hs-featured-image-wrapper"> <a href="https://gira.org.au/research/future-of-smart-infrastructure-trends-to-watch" title="" class="hs-featured-image-link"> <img src="https://gira.org.au/hubfs/20260313_181929.jpg" alt="Future of Smart Infrastructure: Trends to Watch" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Marketing attribution has long been the holy grail of performance measurement. Yet despite decades of effort, most teams still rely on rudimentary last-touch or first-touch models that dramatically misallocate credit across their marketing channels.</p> <img src="https://track-ap1.hubspot.com/__ptq.gif?a=39713956&amp;k=14&amp;r=https%3A%2F%2Fgira.org.au%2Fresearch%2Ffuture-of-smart-infrastructure-trends-to-watch&amp;bu=https%253A%252F%252Fgira.org.au%252Fresearch&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Research & Innovation Training 2026 Fri, 17 Apr 2026 05:13:15 GMT https://gira.org.au/research/future-of-smart-infrastructure-trends-to-watch 2026-04-17T05:13:15Z GIRA https://gira.org.au/research/data-driven-infrastructure-decisions-tools-strategies <div class="hs-featured-image-wrapper"> <a href="https://gira.org.au/research/data-driven-infrastructure-decisions-tools-strategies" title="" class="hs-featured-image-link"> <img src="https://gira.org.au/hubfs/20260313_181929.jpg" alt="Data-Driven Infrastructure Decisions: Tools &amp; Strategies" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Marketing attribution has long been the holy grail of performance measurement. Yet despite decades of effort, most teams still rely on rudimentary last-touch or first-touch models that dramatically misallocate credit across their marketing channels.</p> <div class="hs-featured-image-wrapper"> <a href="https://gira.org.au/research/data-driven-infrastructure-decisions-tools-strategies" title="" class="hs-featured-image-link"> <img src="https://gira.org.au/hubfs/20260313_181929.jpg" alt="Data-Driven Infrastructure Decisions: Tools &amp; Strategies" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Marketing attribution has long been the holy grail of performance measurement. Yet despite decades of effort, most teams still rely on rudimentary last-touch or first-touch models that dramatically misallocate credit across their marketing channels.</p> <img src="https://track-ap1.hubspot.com/__ptq.gif?a=39713956&amp;k=14&amp;r=https%3A%2F%2Fgira.org.au%2Fresearch%2Fdata-driven-infrastructure-decisions-tools-strategies&amp;bu=https%253A%252F%252Fgira.org.au%252Fresearch&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Research & Innovation Training 2026 Fri, 17 Apr 2026 05:12:35 GMT https://gira.org.au/research/data-driven-infrastructure-decisions-tools-strategies 2026-04-17T05:12:35Z GIRA https://gira.org.au/research/cybersecurity-in-critical-infrastructure-key-risks-solutions <div class="hs-featured-image-wrapper"> <a href="https://gira.org.au/research/cybersecurity-in-critical-infrastructure-key-risks-solutions" title="" class="hs-featured-image-link"> <img src="https://gira.org.au/hubfs/20260313_181929.jpg" alt="Cybersecurity in Critical Infrastructure: Key Risks &amp; Solutions" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Marketing attribution has long been the holy grail of performance measurement. Yet despite decades of effort, most teams still rely on rudimentary last-touch or first-touch models that dramatically misallocate credit across their marketing channels.</p> <div class="hs-featured-image-wrapper"> <a href="https://gira.org.au/research/cybersecurity-in-critical-infrastructure-key-risks-solutions" title="" class="hs-featured-image-link"> <img src="https://gira.org.au/hubfs/20260313_181929.jpg" alt="Cybersecurity in Critical Infrastructure: Key Risks &amp; Solutions" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Marketing attribution has long been the holy grail of performance measurement. Yet despite decades of effort, most teams still rely on rudimentary last-touch or first-touch models that dramatically misallocate credit across their marketing channels.</p> <img src="https://track-ap1.hubspot.com/__ptq.gif?a=39713956&amp;k=14&amp;r=https%3A%2F%2Fgira.org.au%2Fresearch%2Fcybersecurity-in-critical-infrastructure-key-risks-solutions&amp;bu=https%253A%252F%252Fgira.org.au%252Fresearch&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Research & Innovation Training 2026 Fri, 17 Apr 2026 05:11:59 GMT https://gira.org.au/research/cybersecurity-in-critical-infrastructure-key-risks-solutions 2026-04-17T05:11:59Z GIRA https://gira.org.au/research/climate-risk-in-infrastructure-planning-2026-guide <div class="hs-featured-image-wrapper"> <a href="https://gira.org.au/research/climate-risk-in-infrastructure-planning-2026-guide" title="" class="hs-featured-image-link"> <img src="https://gira.org.au/hubfs/20260313_181929.jpg" alt="Climate Risk in Infrastructure Planning: 2026 Guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Marketing attribution has long been the holy grail of performance measurement. Yet despite decades of effort, most teams still rely on rudimentary last-touch or first-touch models that dramatically misallocate credit across their marketing channels.</p> <div class="hs-featured-image-wrapper"> <a href="https://gira.org.au/research/climate-risk-in-infrastructure-planning-2026-guide" title="" class="hs-featured-image-link"> <img src="https://gira.org.au/hubfs/20260313_181929.jpg" alt="Climate Risk in Infrastructure Planning: 2026 Guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Marketing attribution has long been the holy grail of performance measurement. Yet despite decades of effort, most teams still rely on rudimentary last-touch or first-touch models that dramatically misallocate credit across their marketing channels.</p> <img src="https://track-ap1.hubspot.com/__ptq.gif?a=39713956&amp;k=14&amp;r=https%3A%2F%2Fgira.org.au%2Fresearch%2Fclimate-risk-in-infrastructure-planning-2026-guide&amp;bu=https%253A%252F%252Fgira.org.au%252Fresearch&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Research & Innovation Training 2026 Fri, 17 Apr 2026 05:11:21 GMT https://gira.org.au/research/climate-risk-in-infrastructure-planning-2026-guide 2026-04-17T05:11:21Z GIRA https://gira.org.au/research/ai-in-infrastructure-risk-assessment <div class="hs-featured-image-wrapper"> <a href="https://gira.org.au/research/ai-in-infrastructure-risk-assessment" title="" class="hs-featured-image-link"> <img src="https://gira.org.au/hubfs/20260313_181929.jpg" alt="AI in Infrastructure Risk Assessment: Trends &amp; Insights 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Marketing attribution has long been the holy grail of performance measurement. Yet despite decades of effort, most teams still rely on rudimentary last-touch or first-touch models that dramatically misallocate credit across their marketing channels.</p> <div class="hs-featured-image-wrapper"> <a href="https://gira.org.au/research/ai-in-infrastructure-risk-assessment" title="" class="hs-featured-image-link"> <img src="https://gira.org.au/hubfs/20260313_181929.jpg" alt="AI in Infrastructure Risk Assessment: Trends &amp; Insights 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Marketing attribution has long been the holy grail of performance measurement. Yet despite decades of effort, most teams still rely on rudimentary last-touch or first-touch models that dramatically misallocate credit across their marketing channels.</p> <img src="https://track-ap1.hubspot.com/__ptq.gif?a=39713956&amp;k=14&amp;r=https%3A%2F%2Fgira.org.au%2Fresearch%2Fai-in-infrastructure-risk-assessment&amp;bu=https%253A%252F%252Fgira.org.au%252Fresearch&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Research & Innovation Training 2026 Fri, 17 Apr 2026 05:07:26 GMT https://gira.org.au/research/ai-in-infrastructure-risk-assessment 2026-04-17T05:07:26Z GIRA